Seven colour limited edition shrink wrap bottle
Limited edition shrink wrap artwork was an incredibly challenging project, the illustration around the neck and shoulders would distort during the heating process.
The illustration around the neck and shoulder of the bottle was stretched and adjusted to compensate for the shrinking that occurred. Separation plates were needed to achieve the metallic gold effect was generated once the illustration was corrected.
PMS 5185 would overprint some areas of the PMS 874 Gold to create a brighter metallic purple.
Shrink wrap distortion tests
Design Week Feature